"People will go to see a place once because it's historic, they don't come back unless they have a good time."" HOK Sport Senior Vice President Joseph E. Spear puts the idea that we bring back those warm and fuzzy thoughts by historical sites, returning styles in cars, clothes and music while living in communities that are closely nit. According to Business Week, "We are creating a new culture, and we don't know what's going to happen, so we need warm memories from our past."" Our Town created that warm fuzzy memory of leaving doors unlocked, plentiful food and neighborly conduct. Being Wilder's most successful play, people were drawn to the nostalgic environment that makes you think "There's something way down deep that's eternal about every human being."" And for most, it's the best of our past. .
Once realized that our fondest memories make us the happiest, we try to bring back those very things we laughed, smiled and blushed over. Small purchases serving as reminders of history and memories, even ones we haven't experienced, are classic and thus sought after. "These days, nostalgia marketing is everywhere, from almost forgotten brands such as Burma Shave to jingles that borrow from classic rock."" states Keith Naughton from Business Week. Classic items such as the Cola bottles that were returned from the 1950's and the Volkswagen that founded a whole new nostalgia wave give light to the new culture derived from the past. "They are looking for brands they can depend on "brands they grew up with."" Through every statistic, evidence can only support the consumer want of "classic- and nostalgic products. .
From clothes being reborn to houses in a planned community, consumers are willing to change their lifestyles in order to become part of what seems a utopian past. The Celebration Chronicles describe the strong desire for intimate and close settings that instill a sense of community on the young as well as on the old.