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Advertising in Schools

 

            Mike Cameron, a senior at Greenbrier High School in Evans, Georgia was suspended recently for wearing a Pepsi shirt on Coke Day. Cameron said it was just a joke, but Gloria Hamilton, the school's principal, didn't agree. She said that Cameron removing his sweatshirt during a school photo to display a T-shirt with a Pepsi logo was not acceptable school behavior. .
             NEWSFLASH! You are being sold. You are being sold every time you walk in the door of your school. When you walk through that door, advertisers do not see you as an "A- student who studied their butt off last night in order to pass that huge Bio test, they see you as $300 Billion dollars, According to (Casey) Now, advertisers don't only bombard your television, newspapers, magazines, billboards, computers, mail, email, and radios with images and messages telling you to buy their products, but now advertisers have gone too far, hunting you down in the one place you cannot escape, school.
             VISUAL: This student is in another place you cannot escape the bathroom. Every student at one point is bound to visit the bathroom, not by choice but by necessity "much like school. And if advertisers continue to target schools, this could be our school bathroom.
             I believe that advertisers should not be allowed to advertise to students while they are in school. .
             One major concern of advertising in schools is how the advertisements promote "Hollywood Beauty."" As students walk down the halls they pass endless photos taped to walls and tacked to bulletin boards of flawless men and un-realistically skinny woman. Because they see these images all day, everyday on TV, radio, in magazines, and school, students are given a false sense of beauty by advertisers, the advertisements make them think that who they see in the advertisements are regular people' when indeed they are far from it. Students see these people and want to be like them. According to (church)"Girls under the stress of market-structured consciousness seem to turn inward on themselves.


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