The Dell Direct Model.
Dell's award-winning customer service, industry-leading growth and financial performance continue to differentiate the customer from competitors. This is Dell's unique direct-to-customer business model. "Direct" refer to the company's relationships with its customers, from home-PC users to the world's largest corporation. There are no retailers or others resellers adding unnecessary time and cost, or diminishing Dell's understanding of customer expectations. Why are computer-systems customers and investors increasingly turning to Dell and its unique direct model? There are several reasons. .
Price for Performance by eliminating resellers, retailers and other costly intermediary steps together with the industry's most efficient procurement, manufacturing and distribution process, Dell offers its customers more powerful, more richly configured systems for the money than competitors.
Customization Every Dell system is build to order. Customers get exactly and only what they want.
Service and Support Dell user knowledge gained from direct contact before and after the sale to provide award to winning, tailored customer service.
Latest Technology Dell's most efficient model means the latest relevant technology is introduced in its product lines much more quickly than through slow-moving indirect distribution channels. Inventory is turned over every 10 or fewer days, on average, keeping related costs low.
Development of the Direct Model.
Dell is continuously referring its direct approach to manufacturing, selling and servicing personal computing systems. The company is committed to extending the advantages inherent in what is already the industry's most efficient business model. Current Dell 9initiatives include moving even greater volumes of product sales, service and support to the Internet, and further expanding and already broad range of value-added services.