"" On the right side of the ad is a black column that gives basic information about the product. The product is made by Maxim Magazine and is called "M.M. Hair Color-. The product box shows a white 30-something male with blonde streaky hair. Under his face its slogan reads, "Get the look you want. Tips, highlights or all over color in one box."" At the bottom of the column is some humorous writing stating: "Made by guys in lab coats at Just for Men. In the Men's Grooming section, of course."" Right beneath the sentence, gives the website to go for more information. .
Although the product's advertisement looks like its only trying to sell sex, it does provide some significant illustration of an actual message the company is trying to portray with placing this ad. To figure this out, the reader must look at the connotative and denotative meanings of the article. The fact that the two people are heterosexual, white, and financially well-off describes the kind of audience that the company is trying to target. The girl has her leg up on the male and has a low-cut shirt. A message sent from that illustration is that she is more attracted to him because of his new hair color. It is showing her as the provoker, as she looks like she is moving in to make a move on him. This contradicts the binary that women are not the aggressors in sexual relationships. Typically, men are the ones who do the "hunting-. It shows the male as the submissive subject and the female as the dominant subject. Another stereotype that is broken in the article is that smart, successful women are sexual teases and prudes. This advertisement is contradicting this common binary because it shows a woman who looks very bright and is obviously being very licentious. .
In the supporting advertisement, it shows the body of a beautiful, tan, well maintained, thin female body. She is wearing nothing but a snake skin bikini with ties at the hips.