In addition, Perdue Farms, Inc. included a wellness program that was conveniently located at several plants, to minimize the absence of employees on a given day. .
Technology: In the poultry industry, Perdue Farms is known as the leader for their use of research and technology. Perdue utilizes this to provide quality products and service that differentiate theirs from their rivals. To date the company's most significant R&D success is the selective breeding program that is used to increase the size of its chicken breast and that yields whiter meat from its chickens. Perdue was the first company to use digital scales to guarantee correct weights to customers; they also built state-of- the art analytical and microbiological laboratories for feed and end product analysis. Another important accomplishment aided through R&D was the designing of chicken feed that reduced the time it took to grow chickens. Back in 1950 it took fourteen weeks to grow a five pond chicken today thanks to their spectacular R&D programs the time it takes for chickens to reach its growth stage is only seven weeks they have cut the time in half by redesigning their mix feed. .
Socio-Cultural: The Water Quality Act of 1998 and other similar constituencies have expectations of companies like Perdue to ensure proper storage of their waste products. Abiding by rules and regulations created by these legal agencies Perdue Farms strive to be positive in managing environmental issues. In April 1993, the company created an Environmental Steering Committee whose responsibilities were to provide all Perdue associates with vision, direction, and leadership so that they can become good corporate citizens form an environmental viewpoint. Throughout the company's existence, Perdue has been alleged to have cause pollution to waters that were surrounding its hometown base plant located in Maryland. Although it has not been proven the company thinks that the cause of pollution cannot entirely be blame on their location and plant operating facilities.