Also, if TQM is built without an under-laying quality system, that system usually being ISO 9000, it will ultimately fail (Samuel, 1995:42).
Although ISO 9000 and TQM have a lot in common, they do have different goals, evaluation and improvement processes, and management and success goals. .
By itself, ISO 9000 certification only indicates the existence of a functioning quality assurance program which meets certain standards. On the other hand, TQM is more than a Quality Management System following ISO 9000 certification (Liew & Niew, 1994:136). ISO certification is only interested in the production process but TQM involves all the processes in the company. Therefore, it is necessary for a company to integrate ISO 9000 into their TQM program. Shown below in Table 1 are the main differences between ISO 9000 and TQM.
Table 1: The differences between ISO 9000 and TQM.
ISO 9000 TQM.
Not necessarily customer focused Definitely customer focused.
Not integrated with corporate .
Strategy Integral to company strategy.
Technical system and procedures .
Focused Philosophy, concepts, tools and .
techniques focused.
Employee involvement not necessary Emphasis on employee .
empowerment and involvement.
No focus on continuous improvement Continuous improvement and TQM .
synonymous. TQM is a never ending .
journey.
Can be departmentally focused Organisation wide - all departments, .
functions and levels.
Quality Department responsible for .
Quality Everyone responsible for quality.
More likely to preserve status quo Involve process and culture change.
Source adapted from The Quality Master Plan, 1996:95.
Statistics.
In 1994, American companies earning ISO 9000 certification went up by 50 %. However, the number of manufacturers applying for the Baldrige Award in that same year had dropped 50%, and none of the 27 firms that applied was deemed worthy of the prize (Handfield, 1996: 2).