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Ritz-Carlton Analysis

 

             originates with the 1923 purchase of The Ritz-Carlton, Boston by William B. Johnson, and the purchase of rights to The Ritz-Carlton name. The standards of service, dining and facilities of this Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide. The company quickly grew from this one hotel in 1983 to 40 hotels. Several of these hotels are historic landmarks, following a commitment of The Ritz-Carlton Hotel Company to preserving architecturally important buildings. Some examples are The Ritz-Carlton Schlosshotel, Berlin; The Ritz-Carlton, San Francisco; The Ritz-Carlton, Philadelphia; The Ritz-Carlton, New Orleans; and The Ritz-Carlton, Huntington Hotel & Spa. In 1995, Marriott International purchased 49% interest in Ritz-Carlton. Three years later, that interest was increased to 99%.
             In reviewing the information technologies that are currently in use at the Ritz-Carlton Hotel Company we find that they are using two separate systems. The first system is "COVIA" which is used to handle centralized worldwide guest reservations. COVIA started as an international reservation system to serve the airline industry, With United Airlines as the principle owner. In 1990 COVIA agreed to develop the modifications necessary to handle hotel reservations. At first in 1990 COVIA was managing the Ritz-Carlton information system, but by 1992 Ritz-Carlton had taken over the responsibility for the hiring, training, and supervision of its reservation agents. The second system in place is "Encore" which keeps records of reservations for each individual hotel and can also keep track of guest preferences for current and past guest. A small Atlanta based firm developed encore in 1983 because at that time Ritz-Carlton had no relationship with COVIA. Encore has become the keeper of !.
             each individual's hotel reservations, and gives Ritz-Carlton the means of filing and updating guest preferences and guest history.


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