Corporate Strategy. The VTB Company should focus on a growth strategy with a concentration on the teddy bear production line. Growth strategies are best implemented when companies are looking to achieve growth in sales and profits. The concentration on the teddy bear production line and all that goes into making it a highly successful product is best followed because that is the core business of the company.
Over time, VTB should look to get involved in backward integration so that it can have more control over the raw materials it receives. This move would a profitable one over time because VTB would receive better quality materials at cheaper prices. Backward integration should not be the initial course of action because it will take the company some time to develop its competitive position after switching to "All-American" teddy bears (to be discussed later). Even though this move may reduce strategic flexibility, this should not be a major concern because the company should already be trying to become more strategically focused.
Business-Level Strategy. A move towards product differentiation is the key to the future success of VTB. VTB should differentiate its teddy bears by using only American raw materials; in turn, creating an "All-American" bear. The large target market of VTB creates the perfect scenario for product differentiation because differentiation is aimed at broad mass markets. Also, differentiation creates a product that is unique in its industry, which would lend itself to being sold in the profitable collectibles market.
JUSTIFICATION.
A review of the SWOT list and how the new recommendations for VTB affect this list shows the potential these new strategies possess.
Using Strengths. The potentially increased cost of materials could eventually be offset by economies of scale in production due to the already existing large production facilities. The newly upgraded computer systems and efficient shipping process would also help to reduce the cost of goods sold.
The teddy bear was old and ragged. ... The teddy bear kept her company when no one else did. ... The teddy bear became part of her, she could never give up the teddy bear as long as she lived. ... With the teddy bear in her arms, Nancy finally looked happy. Since the teddy bear meant significant meaning to her, the teddy bear was buried with her. ...
Vermont and Florida I find it hard to think that two states can be completely different, with only few similarities. Vermont and Florida both have characteristics about them that no other state could replace. Vermont has such a quiet atmosphere. From the countryside to the big towns, you find almost every inch of Vermont appealing. ...
Theodore Sr. was a partner in the firm Roosevelt and Son, an old importing company. ... While Teddy's father filled his patriotic duty, Teddy struggled with health issues. ... s return lifted Teddy spirits, that Teddy gave his father cause to discipline him. ... Moreover, Teddy would do it. ... Teddy attempted to befriend some boys his age on the trip, unfortunately for Teddy the boys were bullies and they mercilessly tormented Teddy. ...
After all, whoever heard of an ugly teddy bear? ... A teddy bear may be just the solution to your dilemma. ... It seems like everyone is...everyone but teddy bears that is. ... If you are one of the lucky ones who has a teddy bear companion, then you can vouch for the fact that teddy bears never criticize how you look. ... Almost every teddy bear lover knows that Teddy Roosevelt is credited with giving teddy bears our name, but there is a story circulating in the teddy bear world that this isn't really so. ...
The Koala Bear The creature I have chosen is the koala bear. It is an Australian mammal that looks like a teddy bear, but it is not related to any kind of bear. Koalas have soft, thick fur; a large, hairless nose; round ears; and no tail. Their fur is gray or brown on their back and white on the...
The Smokey Bear PSA created by The Ad Council has been the longest running PSA in US history (www.adcouncil.org). The need for the Smokey Bear campaign arose during World War II. ... The rescued cub, briefly named, "HotFoot Teddy" became "the living symbol" of the Smokey Bear campaign. ... The Smokey Bear campaign appeals to the nature of man by presenting truth in a logical manner. ... Smokey Bear has his own song, was on the cover of Newsweek magazine and, in 1984, Rudolph Wendelin designed a stamp with a bear cub clinging to a tree with the Smokey Bear emblem as a bac...
Acid Rain in Vermont Forest Ecology Term Paper Grant 1 "Acid Rain." ... In the 1960's scientists began to notice a decline in the red spruce population in Vermont and other northeastern forests. ... The trees weaken over time and eventually die back as it has been seen to do in Vermont. ... (Vermont 2) Lower elevations of Vermont tend to meet these standards but as precipitation increases with elevation, wet sulfate deposition is estimated to exceed 40 kg/ha. (Vermont Grant 6 2) This is a significant increase and the soils are not able to absorb and neutralize acidity at th...
Our State Constitution also states that we have a right to bear arms. ... Citizens of Vermont can carry firearms without even getting permission, paying a fee or even going through any kind of government imposed waiting period. Many would believe this would be very unsafe for the citizens, but Vermont is one of the five safest states in the country and has received the "Safest state award" twice. It is my belief that the crime rating in Vermont is so low because the criminals don't know who might be carrying a firearm or keep one at home. ... It is the United States peo...
The story is based around a British couple's son, named Teddy, and their relations with their cook servant, Gideon. ... Anytime Teddy found himself in an unknown, awkward situation, he seemed to hide behind his parents and their power in his culture. ... Creativity and true openness to his surroundings was another quality that seemed apparent to Omovo that was not possessed by Teddy. ... It seems apparent that Teddy's younger years were filled with relative luxuries and supportive, yet cynical input from his parents. ... Teddy, in "No Witchcraft for Sale" seemed to show an att...