The company wanted to make an IBM compatible PC that was faster than the IBM PC. So, Dell ended up building 12-megahertz machine compare to IBM 6 megahertz 286 PC. Success was featured when Dell became the cover page of PC Week from being on page 87. .
Now Dell is promoting its "selling direct model" around the globe Asia Pacific, Europe, Middle East and Africa, Canada, Latin America, Japan and United Kingdom. .
Some of the products that company makes are: Dimension and OptiPlex desktop computers, latitude and Inspiron notebook, PowerApp servers & appliances etc. All the services and products are readily available through world's leading Internet sites at www.dell.com. The site provides excellent customer service through its easy to use tools online. .
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Summary.
In today's technology market, Competition is hot among PC manufactures. In order to survive and succeed, a company needs good operational, manufacturing, financing and marketing strategy. Dells" success can be viewed as result of good marketing strategy. Now days, companies are spending millions to develop new technology with assumption of what customer wants. On the other hand, Dell has been focusing on finding out what people really want, rather than presuming what they might want.
Therefore, Dell Computer Corporation adopted a long-term strategy called "direct model". The entire business from manufacturing to sales works around customer's needs and requirements. Since all PCs are built entirely on customer request, it helps to keep low inventory, thus less capital is consumed. Sure selling direct was a good idea, but not for those customers who like to visit a physical store to bar gin on the price, and compare other manufacturer's PCs. So, the company came up with money back guarantee plan. Dell offers all kinds of products and services through its website (www.dell.com). .
While keeping the customer happy, Michael Dell make sure he keeps a close contact with his employees.