The main goal of the biotech community should be to take the complex topic of genetically engineered crops and make it understandable to Americans. This would allow normal people make their own educated decisions on the subject. Due to the scientific nature of genetic engineering, people aren't aware of this topic. However, the spectrum of genetic engineering reaches beyond the realm of science, as it is part of each area of general education. For example, it affects globalization because it could have an impact on population rates, providing nutrition, affecting people differently and have social and economic impacts. Biotechnology crosses the area of pluralism as it has an effect on public policies and opinions. It is part of the area of aesthetics as it could change the landscapes and food appearance. New genetically engineered products have the potential to drive a large amount of businesses out of business. For example, a genetically engineered product called BgH can increase milk production by 40% and would tend to force about 30% of all dairy farms in the US out of business once introduced into the market (Perlas, 1994, p.40). In the case of new genetically engineered "golden rice" which contains high level of beta-carotene (Vitamin A) to combat blindness in malnourished Asian countries. Instead however, Asians experienced a Vitamin A toxicity which resulted in abdominal pains, nausea, vomiting, dizziness and deformities of the body as well as problems with the depletion of its scarce water resources by using more then the traditional amounts (www.purefoods.com). Genetically engineered products have the potential to be highly destructive creating gene mutations, superweeds, health risks, and unknown effects from lack of research and evidence on safety issues. "Consumers should be aware of the foods that they are eating and possible long term effects" Batie, S. (1999).
