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Oh Canada


             The Americanization of hockey has made the status of our nations cultural icon decline. Hockey is still Canada's favorite pastime, yet most Canadian's feel that we are losing part of our heritage and losing control of the game. There are some key factors in the diminishment of our game such as the finacial aspect, marketing and also the amount of American influence.
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             Some Canadian teams have had to move to the United States because of financial reasons, most specifically the weakened Canadian dollar in relationship to the U.S. dollar. This has created even more of an impact since all players in the National Hockey League now negotiate their contracts exclusively in U.S. dollars while gate receipts in Canada are still in Canadian funds. The Winnipeg Jets were a Canadian team that had to move to the U.S., becoming the Phoenix Coyotes. The threat, of being forced to relocate to the United States, is becoming more of a reality especially for the small market northern teams. The cities to the south have bigger markets and obviously the dollar value is not a consideration. .
             The NHL focus has shifted from the development of the Canadian game to the marketing of the game in the major U.S. markets. This is where the differences between Canadian and American thinking comes into play. Canadians are concerned with the game because it is theirs and Americans see the game more as a moneymaking opportunity and business. Along with the Winnipeg Jets, the Quebec Nordiques were forced to move to Colorado a few years ago. There are constant threats of losing more teams such as the Calgary Flames, Edmonton Oilers, Ottawa Senators, Vancouver Canuck's and even the unthinkable prospect of losing the legendary Montreal Canadiens. This does not sit very well for many hockey lovers in Canada. The problem is that a team like the Vancouver Canucks cannot afford the expensive players that some of the U.S. teams can afford, in particular the New York Rangers.


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