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Exploring the Life of P.T. Barnum


Joice Heth, Barnum's first curiosity, was believed to be over a hundred years old and alleged that she had been President George Washington's nurse. He quickly learned that "Imagination proved the critical weapon for gaining success with Joice Heth; imagination and instinct for public excitement"" (Harris 20). Joice Heth was an old slave whom Barnum was struck by her appearance and character, "so far as outward indications were concerned, she might almost as well have been called a thousand years old as any other age"" (Harris 21). With his partner R.W. Lindsay and his bill of sale for Joice Heth, Barnum arranged for his first exhibition. Through Joice Heth, Barnum had to master the art of humbugging. His first task was to set up a place to show his exhibition and lucratively advertise his new attraction. He learned that, "the public would be more excited by controversy than by conclusiveness"" (Harris 23). While Barnum taught himself the business of deception, the world around him was learning and growing with him. .
             During the Market Revolution, in 1815, there was a growing system of exchange of goods, services, and agricultural products for money. People were connected through competition for more money and control. "Wealthy New England merchants led the way, but a wide variety of private individuals and public institutions proved willing to invest their money and energy in new economic opportunities" (Jones 257). Fueled by the Transportation Revolution, which helped transport goods through the use of canals, roads, and railroads, the Market Revolution gave Americans a new perspective of the American way of life. These changes encouraged "people to adopt an optimistic worldview about the possibilities that included moving from one place to another, making money by selling new products and aspiring to buy goods rather than produce goods at home"" (Jones 258). P.T. Barnum used this to his advantage in giving the American people an encouragement to view his displays.


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