Organizations must function in a way similar to small communities, sharing the same common goals, striving for success in a harmonious fashion. Disagreements must be resolved through finding solutions that both sides can agree upon. .
The human relations movement proposed that better human relations increases worker activity. This movement views the psychology of workers and how they fit into their respective companies. It explores deeply into the satisfaction of workers and how that satisfaction is linked to workplace productivity. People work best in groups that promote two-way communication with their leaders while sharing information in a free manner. A third phase of a behavioral viewpoint concerns behavioral science. The behavioral science approach investigates human behavior that may be used to provide practical tools for managers. Both the actions and reactions of humans are studied through observational and experimental methods.
The movement of total quality management is a structural approach that seeks the refinements in the quality of products, as well as improvements in customer satisfaction. This movement emphasizes the theory that products must make continuous improvements in their quality, ensuring that the company has the ability to achieve long-term relationships with satisfied customers. This philosophy centers around teamwork because it is incredibly important that each individual is not only properly trained, they must also have a mutual respect for each other and possess the ability to work together in order to resolve problems. Companies that utilize the total quality management philosophy have to measure adjustments based on feedback from their customers. Suggestions made by the customers who use their products are important to ensure their satisfaction. They will dictate the most important aspects of a company's products, so listening to their varying opinions will undoubtedly help customer relations in the long-term.
