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Business Strategy and Analysis

.
             Vision .
             "To be the consumer's preferred choice by leading in chosen markets with superior food & beverage products." To be the head polytechnic in creating high caliber Saudi nationals for Dairy & Food industry in Saudi Arabia.
             Mission.
             "To provide quality and nutritious food and beverages that enriches our consumers' lives every day." To support the Saudi society by developing local ability for Dairy & Food industry and to supplement limitation efforts in private sector.
             Objective.
             The objective was to identify and attract young local talents to join Almarai as CO-OP trainees. The recruitment and selection of CO-OP trainees along with Almarai policies & procedures were discussed.
             Task II.
             Issues Involved in Strategic Planning.
             - Not being clear about the planning "need"- otherwise the process used may be suboptimal.
             - Not being aware of the issues and requirements that will influence the planning process and yield .
             - Approach too sophisticated or not proper to convey the required answer.
             - The financial forecast is the only thing that matters, with the reasoning behind those forecasts being overlooked or.
             not challenged/considered. This is the apparently 'safe' option but it rarely maximizes return on investment and is often.
             not safe at all.
             - Process not challenging individuals to think or act differently .
             - Inadequate external focus: environment or competitors .
             - Absence of real focus on (new) chances for development .
             - Poor expertise at nearby level .
             - More tactical/operational than strategic focus.
             (Paul Stuart Kregor, 2007).
             Task III.
             - Planning techniques of Almarai.
             - Products of Almarai .
             - Fresh milk .
             - Yogurt.
             - Custards .
             - Cream.
             - Butter .
             - Fruit juices.
             - Lusine sliced bread.
             - Croissants.
             - Fresh labneh.
             - Alyoum chicken.
             - Enfagrow .
             BCG Matrix.
             Star - Custards, Cream, Fresh labneh have the best market share. However because of their high growth rate, and they.


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