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Catholic Anti-Abortion Advertisement


            Abortion is one of the most controversial issues in the United States today. In a 41 second video advertisement, sponsored by Catholicvote.org, begins the image of a fetus projected in an ultrasound screen with these words: "This child's future is a broken home. He will be abandoned by his father. His single mother will struggle to raise him. Despite the hardships he will endure, this child will become the 1st African-American President "(catholicvote.org) It featured a photo of president Obama and concludes, " Life. Imagine the potential " (catholicvote.org). The ad encourages pregnant women who want to abort a child to do otherwise, by featuring a fetus becoming the first black president in America's history. However, the ad only advertises saving the fetus life, but doesn't show how in one of a million that one particular fetus that the mother is carrying will become the next president. A mother who is not financially stable, or is experiencing some kind of violence, that will have an negative impact on the child and herself; she will need some kind of reassurance of success and well being for the child if she chooses not to abort. .
             Catholicvote.org is an organization that focuses on demonstrating Christ beliefs. They find that principles are good and true, and worth fighting for. They strongly promote motherhood, and offers protection and resources that religious women deserve. This organization belief that " the death penalty is an unnecessary legal penalty in this developed world. " Which provokes the organization to create a pro-life ad like " Imagine the Potential ", which is one of their most popular topic. The ad's visual plays a huge role to make the ad effective. The beginning image of the fetus in the ultra-sound, is contrasting how they later present the image of President Obama. Throughout the ad, a violin is been played with fast chords, which gives the audience a sense of suspense, and mellow chord that makes the audience more sentimental about the subject.


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