When flipping through the Home Goods Living magazine, one ad stuck out like a sore thumb. A woman in a karate stance wearing bright green colors, holding a mop in the center, is inviting the readers to get serious about what they use when cleaning their homes. This Libman Company ad being in the magazine, mainly focuses on female audiences, but can speak to any one of its subscribers. The purpose of the ad is to have these female consumers want to buy the mop since it will help them get their "vengeance" on dirt, while maintaining an emphasis on strong women. In addition, the woman in this ad is dressed like the Bride from the movie Kill Bill, to emphasize how effective the mop is at destroying dirt. The movie Kill Bill, features a strong female assassin, who takes vengeance against her ex-partner. This advertisement also plays on a social controversy of gender roles with the focus being on women as the ones that clean the house. The ad's argument is very effective through the use of visuals, context, ethos, pathos and logos. .
Green is a bold and bright color that helps the advertisement standout to readers when flipping through the pages of a magazine. The visual of a woman in a green jumpsuit draws the reader's attention straight to her and her appearance. The advertisement coordinates her outfit with the green theme of the brand's packaging and looks very similar to the familiar female character from Kill Bill. The stripes of her jumpsuit also look strikingly similar to the pattern of the mop product being sold in the ad. By grabbing the reader's initial attention, the Libman Company is getting their cleaning product seen by a vast amount of consumers, while also displaying their marketing techniques. With a serious face, the woman featured in this ad could be a method for promoting the notion that the cleaning product means business. The context for features of the Freedom Mop advertised, are short and sweet, telling the reader exactly what the product can do without long-winded paragraphs.
These areas are obvious in places such as Libman 2 Chinatown, or "Little Italy". ... Libman 3 Suburban areas expanded even more with the new roadways and highways leading in and out of cities. ... With different leaders taking varying positions on this issue, non-governmental leaders Libman 4 came out to the public and spoke on segregation. ...
In Aldous Huxley's novel, Brave New World the directors, Leslie Libman and Larry Williams attempt to recapture the main events while delivering an adaption that will please the readers. ... To create dramatic effect and keep intensity high, the directors of Brave New World, Libman and Williams created multiple plot changes. ... This was not the only racy content Williams and Libman decided to withdrawal from the film. ... Libman and Williams made various changes to the main characters, Lenina and Bernard. ... The directors, Williams and Libman ensured that the story line would not suff...
Advertisement Analysis In all advertisements, there is a common goal, make the product appealing. ... The cigarette companies only need a few seconds to plant the thought in someone's brain. ... The main goal for companies is just to get the idea implanted into as many people as possible. ... Without a doubt it is the most effective and popular means of advertisement. Sex can be found throughout this advertisement. ...
The advertisement is for the new Pioneer Plasma Television. ... Audience Analysis This advertisement is aimed at a couple different types of audiences. ... Goal Analysis There are multiple goals of this influential attempt. ... The other goal that is present in this influential attempt is that Pioneer wants to make its audience aware of the company in general. ... Theoretical Analysis The theory that I have chosen to analyze this influential attempt is the Elaboration Likelihood Model. ...
The advertising company wants to catch those fans to be their consumer therefore the advertisements about alcohols and cigarettes can be found all over in Rolling Stone magazine, from fruit wine to beer, even some high rating whiskey such as Jim Bean Black. ... Thus, the advertising company used this trick to put a lot of advertisement related to the rock star in order to increase their business. ... In the magazine there is an advertisement of a beautiful woman with a tattoo of beer on her back. ... Some advertisements and images guide young people to careless sex. There are some advertis...
These appeals tool can help people analysis whether an advertisement is effective or not. ... Although not every company are using all of the fifteen appeals tools, these tools can sure help analysis whether an advertisement is effective or not. The more appeal's strategies that the advertisement companies use, the more effective of an advertisement will be. ... Consequently, there is no question that the Cadillac Car company is generating more revenues compares to the Ford's and De Soto car company. ... The companies that master creative advertisement strategies will own the futur...
The companies are implying that the quality of the cologne ties together with the quality of your sex life. ... Using a play on words in their advertisement works very well because it goes with the how the company already uses a play on letters for their logo "fcuk" to catch people's attention. ... There is not a metaphoric symbol in the advertisement or anything else that needs to be explained because the company took it upon themselves to make the promotion as blatant and obvious as they possibly could. ... The company must realize that the magazine they are placing they're adver...
Every day in our lives we are surrounded by advertisements. ... Finally, I would like to note that the study and semiotic analysis of advertisements is both interesting and beneficial. ... Advertisements contain many messages, both obvious and hidden, making their analysis both complex and sometimes surprising. ... Advertisements are made for an audience. Therefore it is of essential to consider the audience reaction in any analysis of advertisements. ...
