The words "Thrill Ride" on the top of the page and the position of the car make readers think of cruising down a highway at full speed just for the fun and feel of it. The advertisement's message is that driving the 2013 Camry can be a fun experience with the feel of a joy ride. Overall, the advertisement is well done; the space is used in an effective way that conveys a sense of uniqueness and of freedom that car owners typically want to feel. This advertisement is very effective into attracting possible buyer.
In contrast to the 2013 Toyota Camry advertisement, the 2014 Toyota Tundra advertisement is the complete opposite. In my opinion, this advertisement is weak; the background has a lot of different ideas going on. Viewers have a somewhat hard time figuring out what is been advertised because of the muted and sort of fused color choices. Viewing it closely, some people would be able to see how the main colors (blue and orange) complement one another; however, the use of the black and white spaces make the colors seem to fuse in a way that makes the Tundra appear to merge with the rest of the background activities. The black and white colors take away the depth that is necessary to make the Tundra stand out. The background images seem to try to swallow the Tundra, therefore, making the advertisement hard to understand at first. In a way, the different ideas in the background do attract the readers' attention because apparently the Tundra can help you do whatever you set your mind to. The background images with the help of the words towards the bottom of the page help describe what the Tundra can do but without reading the words the message is lost, the words should be towards the top, in a place where readers would most likely see them first and then the picture, not vice versa, so that the message of the advertisement can be truly appreciated. .
The message of this advertisement is that the Tundra is made to build any project that you may have in mind.
