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Gender and the American Dream

            Advertising is used to catch the eye of a member of the public. All advertisements share the same goal; to sell their product. The ad sends messages and emotions to the potential buyer of the product. There are many methods of advertising which can include radio advertisements, TV, commercials and posters. When these methods of advertising are created, adequate consideration is put into the layout, color scheme and choice of words used in the advertisement. This is an attempt to try and influence members of the public to buy the product. Two advertisement posters have been chosen to be compared and deconstructed to demonstrate the techniques used in these advertisements. The Calvin Klein ad and the Gucci ad are effective because of who their target audience is, how the ad sells their product, and their effective use of who the model represents.
             The Calvin Klein ad and Gucci ad are effective because of who their target audience is. Both the ads share similarities and differences in which techniques they use. The two advertisements are attempting to sell sensual Cologne and a vibrant Perfume. Although the two advertisements are selling different brands of Fragrances they both have the same target audience. The target audiences for the advertisement are directed toward the middle aged men and women because more sexual and seductive men and women would be more interested to buy. These advertisements are attempting to influence people in the higher society whom of which can afford the higher quality of products. Men and women who tend to buy the higher quality of product feel more happy and vibrant. These types of products are more advertised because of their popular name brand and are preferred most. Due to their target audience these ads would be found in common women magazines such as Allure, Cosmopolitan, and Latina magazines. These type of ads are advertised in these magazines because of the different variety of women who mostly buy perfume and cologne.


Essays Related to Gender and the American Dream

1. Myth of the American Dream

One's race, social status, and even gender all determine the ability a person has to achieve this American Dream. ... Gender also plays a vital role in the ability one has to achieve the American Dream. ... Even though my dream has been dimmed to me the American Dream has many parts to it, and it can be fact or fiction depending on how much the American people put in to it. ... But it is also the American people who protect the dream. Only through their perseverance can our American dreams be attained....

  • Word Count: 967
  • Approx Pages: 4
  • Has Bibliography
  • Grade Level: Undergraduate

2. The American Dream: Is it worth it?

The American Dream: Is it worth it? ... The "American dream" is a large part of the problem. ... To know how gender plays a role in the American Dream, we must give thought and analyze the motivations and roles that men and women play in our society. ... First, to understand the roles that gender play in the American dream, you must have a clear definition of this term and be able to see it's significance. ... The American dream for men has since the 1960s. ...

  • Word Count: 1718
  • Approx Pages: 7
  • Grade Level: High School

3. Inequality Falsifies the American Dream

The whole point of the term "The American Dream" was to create a phrase that showed people how much America was centered around people reaching their dreams. ... This brings us to the general inequality of the American Dream. ... The inequality of the American Dream is impossible to escape and causes pain for a majority of the citizens of America. ... Race, sexuality, gender and religion are some things they cannot or should not be forced to change. ... That is not what the American Dream is supposed to be....

  • Word Count: 1174
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: High School

4. Achieving The American Dream

I would like to begin by presenting an abridged account of what I believe to be the American Dream. The American Dream is, to me, not an individualistic concept, but rather, a collective one. ... Tolerance towards differences in each person's or groups of peoples' race, sexual orientation, gender and lifestyle is critical to the realization of the dream described above, as this branch of tolerance is evidently progressive. ... Other differences that threaten my American Dream are differences in political opinion. ... Even if the differences can be tolerated, the very presence of thes...

  • Word Count: 955
  • Approx Pages: 4
  • Grade Level: Undergraduate

5. Gatsby And The American Dream

His American Dream was to become Jay Gatsby. ... To Gatz, the yacht represented his American Dream. ... Gatsby would never fulfill his American Dream. ... I dream of a world where no one is prejudged because of their skin color or gender. ... The American Dream is wholesome. ...

  • Word Count: 1231
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: High School

6. American Dream

Introduction : What is the American Dream and how does this idea occur? ... And this is the beginning of the American dream - the dream of freedom, of success, and of wealth. ... But the dream aspect of the American dream connotes a national, universal, and euphoric vision, despite some of the mundane aspect of the Dream as it is often defined. Immigrants in particular have seen American dream as a promised land of sorts, with the dream as an integral part of this vision. ... On the other hand, some see the American Dream as an unfufillable vision, especially those whose race, ethnicity and...

  • Word Count: 443
  • Approx Pages: 2
  • Grade Level: Undergraduate

7. American Dream

What is the American Dream? ... Lots of people have different dreams, especially when you consider different ages, gender, and nationalities. ... It was brought to my attention that the younger generation (1-17) was not too concerned about money in the American Dream. ... When comparing the surveys according to gender, I found that women see money an important part of the American Dream, and that happiness can be bought to a certain extent such as, giving to the needy, material things, and it just makes life easier. ... Now to return to the original question, do people of different age, gen...

  • Word Count: 519
  • Approx Pages: 2

8. Advertising and Gender

Through the years, the gender roles of men and women have changed. ... Advertisements that were published during the 1950s show how the influence of consumerism impacted the "American Dream" as technological advancements made in household appliances made many daily chores easier to complete.   The positions of the individuals of the advertisements, their characteristics of, the types of products being advertised, and the messages, both clear and hidden, all promote the "American Dream.... This shows us how the gender roles of men and women are stereotyped, and how through the y...

  • Word Count: 1639
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: High School

9. Gender in Advertising, the American Dream of Blacks and Karl

The three main concepts I would like to write about are gender in advertising, the American dream of blacks (according to W.E.B. ... From the first concept I have learned that when we talk about gender in advertisement it especially concerns woman. ... I think that gender especially, women, appears to be the best way to sell a product. Another thing that I have learned from the sociology class is about the American dream of black people. ... "To be black and American" - it was their biggest dream (DuBois calls it "the double consciousness") and after many years of fighting they finally found...

  • Word Count: 369
  • Approx Pages: 1
  • Grade Level: High School

10. The American Dream

The American Dream The American Dream has traditionally meant the chance at a better life in a new land. ... It means being able to vote, not be judged by your gender, and an all around better life. To me, the American dream means having the freedom of speech, to listen to whatever music I want to, to publicly disagree with our nation's leader and live to see the next day, and in many ways, my definition of the American Dream is similar to the traditional one. ... Not everyone in America is able to live out the Dream. ... The African-American tells himself that he is going to colleg...

  • Word Count: 666
  • Approx Pages: 3
  • Grade Level: High School

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