Dominoes Pizza is a large business and international franchise pizza delivery corporation, headquartered at the Domino Farms Office Park Michigan, United States. Founded in 1960, Domino's is largest pizza chain worldwide, with more than 10,000 corporate and franchised stores in 70 countries. This makes Domino's Pizza a global business. Pizza is the primary focus, with traditional, specialty, and custom pizzas available in a variety of crust styles and toppings, other dishes include a range of deserts, garlic bread and cheese bread, various chicken appetizers and soft drinks. This report focuses on the marketing activities of Domino Pizzas goods and services.
1.1 Role of Marketing.
1.2 The importance of having a strategic marketing plan.
The marketing plan for a business plays a crucial strategic role in the overall success of the business. The vital focus of the marketing plan is the customers. Any business that does not progress a customer base soon goes out of business. It is the role of the marketing plan to make sure a customer base is created and maintained.
1.3 Interdependence of marketing with other key business functions.
The four main key business functions are operations, marketing, human resources and finance. The marketing concept is a goal-oriented, integrated philosophy practiced by producers of goods and services that focuses on satisfying the needs of consumers over the needs of the producing company. The marketing concept articulates that all functions of the business are involved in the process of satisfying the consumers needs and wants while achieving pre-determined business goals. Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order or they would receive the pizzas free. This marketing strategy also has an impact on the operations of the business. With the thirty minutes deadline puts pressure on the operations aspect to be on time.
