Barbie held a number of jobs, often as the owner of her own restaurant. In addition to being a model, she owned her own company, drove a race car, and was an astronaut and even a candidate for president of the United States. Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with the well-known fact that three Barbie dolls are sold every second. That's why having a Barbie doll is a dream for every little girl. Especially, another important reason is the little girl is convinced she must own the new Barbie doll because her friend gets one is in the same situation. Admittedly, a gift could always be making your families feel happy, especially when you buy some new or popular stuff for them. I still remember, I was so excited when I got my first Barbie doll which was bought by my father for me after he got his salary next day. Not only children, in this society the fact is, even when a 45 years old man hears about his colleague getting a new television, he may be thinking about get a bigger one than his colleagues'. .
In the recently years, a new word is coming out which is "snob appeal ", means the only purpose to buy something is to show them off. In other word, a thing's attractiveness to snobs. For example, people spend more than thousand dollars to buy Apple products, but is every Apple product so outstanding that we have to buy them? Personally, I do not believe that, like my friends' new iPhone6 always dies, and he has already sent his second iPhone 6 to the Apple store. However, why are people still crazy about catching up new the Apple products, even purchasing some useless products from Apple store? The main reason is that those people feel like they can offer disposable income to buy some expensive products to make others envying them.
