The vision they saw is anchored in its mission statement which was to exceed customer expectations in every aspect of the online shopping process through the application of world-wide express delivery, luxurious delivery, and unparalleled customer service. Net-a-Porters vision has always been to excel universally and become the inspiration of all markets. The company also seeks to be relevant and provide the best service and customer experience. In addition, it strives to perfect its overnight delivery network across the globe by making its delivery centres more efficient (Best Companies, 2014).
1.2 Corporate Objectives.
The main focus of the company since its major success has been to continue providing premium customer service in order to continue its unrivalled success. Creating a branding of its own label eventually has also been an objective that net-a-porter is working on achieving as well as obtaining all other designer brands available before its competitors have access to them. Further expansion internationally and into other market segments such as cosmetics industry as well as creating Mr. Porter (online mens version) have always been net-a-porters main objectives after acquiring success. .
Its corporate objectives include striving to be a hub of talent and creativity. In this regard, the company emphasizes on teamwork and close collaboration between its employees. The company idolizes innovation in business, which has influenced the company's resolve to embrace technology by creating its own bespoke solutions rather than purchasing technology (Net-a-Porter, 2014). .
1.3 Core Values.
The basic core values and attributes of the company are as follows:.
Be the best and offer the best, exceed expectations.
Lead not follow.
Smart and stylish products.
Service starts with yourself.
Offer diversity and variety of choices.
2.0 Industry Analysis .
This section of the paper explores a number of issues that affects the business environment.
