While most people are aware of taking care of their oral hygiene, a few know the right way to do so and the consequences that poor dental care can lead to. This advertisement for Colgate, found at Adsoftheworld.com (http://adsoftheworld.com/sites/default/files/colgate-mighty_mouth_aotw.jpg) cleverly presents the message to its audience, "Colgate provides the best all-around cavity protection and a minty sensation." Advertisers use several visual elements like the objects and their color, position, size, and phrases in this advertisement which helps to convey the message that the product will not only keep the teeth clean, but will also give 360 degree protection against germs, cavity, and decay, keeping the mouth bad breathe-free. .
There are a few major elements in the ad that advertisers used in attempt to prove this product as the best anti-cavity toothpaste out there. When a viewer sees this ad, he will first notice a giant, pink mouth in a cold environment, then little military soldiers and their helicopters, parachutes, tanks, etc surrounding and/or occupying this mouth. By looking closely at the army, one would notice laser beams in the mouth. the viewer would then notice the two flags planted on the ground; one with the picture of the toothpaste, and the other talking about the effectiveness of this product. .
In order to see the effectiveness of this ad, it is important to observe the position and size of each element. Since the mouth is the biggest object, it is located in the center of the advertisement, on the snow in a cool atmosphere. The spread-out soldiers are tiny compared to the rest of the objects in the ad, but the group of army is large as a whole. The army is the second-most crucial object in the ad as it represents defense against germs or cavity in the mouth, and is therefore located on, inside, and nearby the mouth. The third most noticeable object in this ad are the flags, planted by the army of soldiers beside the mouth to indicate control over their territory (the mouth).
