1. marketing plan: valupark
... benefactor who will be willing to pay a premium for such a service. These students will tend to use the service on a frequent daily basis as an alternative to paying the $100 commuter-parking fee. The secondary target segment will be focused on infrequent users who utilize the service as a safety net. These students are those who run late on a weekly basis and can ... URI. One student's perspective of how the university views the students is as "dollar signs with feet" (Good 5-Cent Cigar, 9/24/2002, J. Sousa, accessed 4/23/2002 from ramcigar.com). Conventional commuter parking Parking m...
- Word Count: 1757
- Approx Pages: 7
- Grade Level: High School