Include engineering, customer care, marketing department, services staff, manufacturing department in the process. Working as a team and thorough scrutiny of the people involved ensures smooth release of the major product.
As the project manager would ensure that you have weekly product launch meetings. This is very important for more planning and discussing the challenges that are already in place. The solutions of the challenges faced should be addressed in such meetings and the solutions should be put into practice immediately. Such meetings should also be used for planning the major release. It's very important that the company doesn't wait until the day of the release to hold a meeting to discuss the major aspects of the launch. The meetings should be about the advertising schedule plans and costs, printing of adverts, newsletters or even banners. The costs of such activities should be very clear to avoid issues of revenue arising. The venue of the project launch should also be very clear and set. Either at a trade show or a museums or the company will organize an event for only releasing the product. All these ideas should be discussed in the meetings and decisions clearly defined including the costs. Cost is very sensitive and the company should avoid issues that may arise such as misused cash or misallocation of funds.
In marketing, it very important to test how the product will be received by the consumers. Remember the industry is full of other companies who produce almost similar products, they are your competitors. As a company and most vital as the project manager you should know where to go with the advertising message, the consumers to target and the geographical locations to focus on. For a successful major product release the project manager should know the appropriate customers who would love the product. Here is where the project manager should effectively use the engineering team to develop the advert.
