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Business Overview - Amazon

            Among the leading online sellers amazon.com is providing its best variety of heterogeneous product line. Amazon is residing in Seattle, and is having a customer pool in all 50 states of USA and other 160 countries as well around the globe. The product offering includes books, CD's DVD's computer hardware software, electronics, home based products and many more are made visible to the customer through online websites and other international websites. Company seeks to pursue the vision of being the customer centered company and to build a place where people can find and discover anything they might want to buy online. Amazon is having a healthy brand reputation as it stands 43rd among the best brands around the globe in year 2009. Amazon believes that innovation is the force to bring change in the world so it constantly innovate to attract customers, to enhance their merchandise, to stimulate the developers following Amazon's infrastructure for creation of businesses and boosting the creative capability of their product creators. Amazon made it easy for the customers to avail online shopping in an instinctively friendly environment that leads to healthier and proficient retailing as compared to conventional shopping. Being the initiators of procedures online Amazon.com strives to offer compelling value through broad selection, high-quality content, a high level of customer service, competitive pricing, personalized services, and innovative use of technology. Apart from product offerings the variety of services proposed by company has assisted the company to generate healthy revenues. Amazon is chasing its competitive edge and creating value through customer relationship management techniques engrossing customers and enhancing their brand image along with financial well-being.
             Amazon.com is an American multinational electronic commerce and it's the world's largest online retailer. It has separate websites for United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, India and China.

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