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Prevention and Care of Diabetes


(Helper, 2012). An example of where unhealthy food affected the lifestyle and wellbeing of a New Zealander, who has diabetes is illustrated on the Ministry of Health diabetic stories. This story outlined the importance of how modifying your lifestyle by managing your diet can impact on how much this health issue can have overall circumstances of one's condition. The context highlighted that unhealthy eating is one of the key aspects that is harmful and contravening in controlling the severity of a diabetic condition. (Ministry of Health, 2014).
             The excessive marketing of unhealthy food that is ensued throughout New Zealand today is what is compelling detrimental food choices which in turn is what is liable for the increase of diabetic diseases. Advertising does influence people's food purchases and this factor also accomplices with eating habits. Food advertising beclouds people's knowledge of healthy foods. The promotion of junk food is exceedingly accustomed and commonplace in New Zealand. As stated by the University of Otago (n.d.) New Zealanders "live in an environment where unhealthy food is more heavily promoted, more accessible and, for the most part, cheaper than healthy food." It is said that on average New Zealanders will be disclosed to about 5000 unhealthy food ads in a year. The number of hours people spend watching television certainly relates to individuals food intake. There has been an increase in the number of food ads shown on television from 1997 where eight ads were screened per hour with a rise of 12 ads in 2005. (Barclay, 2014). The immense amount of commercialization of food is the main determinant that drives many of the New Zealand population to consume more food than is necessary and to influence people's food choices. The food industrys demographic trend of advertising is directed more towards children (Ministry of Health, 2005). An example of a food that is frequently advertised on New Zealand television is breakfast cereals that are almost always directed at children, these advertisements convey the high fibre needed for children but the hidden sugars and fats in the products are not made aware to children.


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