"Simplifying home and life" is the slogan most associated with Costco. Its mission: "To continually provide our members with quality goods and services at the lowest possible prices". Craig Jelinek, following Jim Sinegal as CEO of Costco, seems really extrovert and enjoys social interactions. He is high on agreeableness: he puts effort into forming strong relations among his co-workers. He seems low on negative affectivity, however, his performance as CEO indicates that he is critique, diligent and also, meticulous. Furthermore, his goal to increase Costco international presence shows him as a daring, audacious person, but his determination to look for general well-being of all the involved with the company, portray him as a selfless person with great ambitions. However, such a great company like Costco doesn't function with good intentions and charity. Craig Jelinek wants to make business and stay relevant for a long time. "On Wall Street, they're in the business of making money between now and next Thursday," said Jim Sinegal. "I don't say that with any bitterness, but we can't take that view. We want to build a company that will still be here 50 and 60 years from now." (Linderman, 2011). .
The organizational culture of Costco is simple: invest in employee satisfaction and engagement. Among employees who have been with the company for over a year, the turnover rate is 5 percent. Among executives, it's less than 1 percent (Generator Group, 2013). His instrumental values, personal convictions about desired modes of conduct or ways of behaving (Jones & George, 2011), can be summarized in: visionary, self-controlled, rational, lighthearted, aspiring, modest and broad-minded. Meanwhile, his terminal values, personal convictions about lifelong goals or objectives (Jones & George, 2011), unveil an aspiration to produce richness while providing welfare to his employees.