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Perceived Value of Customers

            
             The idea of customer value has turned into an essential component in drawing and holding customer attention, and a vital belief in many patterns of business procedure. It is noted as the most critical part in the achievement of organization's goals and a fundamental source to compete and capture market share. It is an effective tool and technique to grab the interest of companies more towards designing marketing strategies through experts. Customer value has been hot topic now a day it was pioneered in 1990s and since than many researches and theories have been established. In providing value to the customer many areas have been studied that includes customer relationship management, consumer behavior and marketing research more importantly quality management and assurance. It has been perceived that when organizations are successful in conveying value to the customers they gain their loyalty as well for a few customer values are basis of life time relationship. Customer are loyal to an organization the length of the organization offers them better value products then its rivals (Fortune 2015). .
             Models of Customer Value; customer value model has been further divided into four models. Value components models; the fundamentals of buying are better performance of the product or better experience and excitement by adding all the elements leads customers to make a decision to purchase. Moreover, customers' reaction to these variables in condition of satisfaction that may go from disappointed to delight. An element to satisfaction is something what customer does not expect and will bring about expanding joy if present. The components and their observation by customer don't stay static. Performance and satisfaction components will be in the long run saw as fundamental as customer desires grow by the time.
             This is the important model to understand it this model suggest that consumer gain and utilization items or service to finish their great ends.


Essays Related to Perceived Value of Customers

1. customer perception of service

The factors that contribute to perceived quality and perceived value differ for products and services (Groth and Dye, 1999). ... The customer satisfaction model In order to discuss customer perception of service, the model detaining to the creation of value of service to a customer must first describe. Customer value is what one takes away from a consumer transaction. ... Therefore, this model has three parts: 1) the customer's expectation of the service. 2) The customer's perception of the service received. 3) The value of the transaction to the customer. ... The number and w...

  • Word Count: 905
  • Approx Pages: 4
  • Grade Level: Undergraduate

2. Pricing Rationale

It is a matter of reengineering the operations to become low-cost without sacrificing quality, and lowering prices significantly to attract a large number of value-conscious customers. ... The retail chain point-of-purchase rationale of pricing for computers may be described as perceived-value pricing. ... The store setting and the ambience is an attempt to make the customer perceive a value that may result in the customer paying a price higher. The key to perceived-value pricing is to create a high perception of the computers value. ... Most of the computers sold in discount stores are usual...

  • Word Count: 453
  • Approx Pages: 2
  • Has Bibliography

3. Selling Customer Information

In the business to business (B2B) context, information sharing or selling of customer information could be termed as availing customer information to the trading partners (Pandey et al., 2010). This essay aims at investigating whether customer information should be sold or not. ... There are several firms that value their customer information and this has been a key player in their success. ... In conclusion, it should not be perceived a big shocker that business enterprises are recording, as well as selling their clients information. ... Therefore, selling of customer information should only ...

  • Word Count: 1107
  • Approx Pages: 4
  • Has Bibliography
  • Grade Level: Undergraduate

4. Customer Satisfaction

As such, this variable refers to the supplier's value of having one particular customer, not the customer's value of having a particular supplier. ... In this case, it often takes the form of the output from a net present value analysis. The output is sometimes referred to as the lifetime value of a customer. It has been defined, for example, as the stream of expected future profits, net of costs, on a customer's transactions, discounted at some appropriate rate back to its current net present value. ... Links between customer satisfaction and customer profitability 2.4.1. ...

  • Word Count: 5961
  • Approx Pages: 24
  • Has Bibliography
  • Grade Level: Undergraduate

5. Creating a Powerful Brand

Creating a powerful brand value is essential in business. Exceptional brand value creates a good relationship between the seller and buyer. Customers buy into a company's product based on their perceived value of their money. ... In order to build up this confidence, companies create brand values that show the customer that they are buying into their brand's promise, not just the product. ... In either situation, it is important to create brands with strong messages and values that attract loyal customers....

  • Word Count: 521
  • Approx Pages: 2
  • Grade Level: Undergraduate

6. Marketing

If this process were to be drawn out over a week of more the customer could perceive the legal firm to be either lacking in resources or simply be disorganised. ... This accessibility should be perceived by the customer as a benefit to his or her business. ... In the case of the required legal service being the preparation of a will the research effort involved will be minimal as the perceived risk to the customer is low. ... The perceived risk to the customer may be reduced if he or she is aware that protection or safeguards were in place in the event of non delivery of a legal service. .....

  • Word Count: 2171
  • Approx Pages: 9
  • Grade Level: Undergraduate

7. Factors Microenvironments and Macroenvironments

The entire operation must be thinking the "customer" to provide customer satisfaction and value. ... The suppliers L & S Surveying Corp, Keystone Realty, New Construction Inc. and Apartment Construction, are a critical link in MangalEstate overall customer value delivery system. ... My target buyers perceive them to be expensive and not concerned with the customer needs. ... MangalEstate market position against the competitors is providing greater customer value than the competitors. ... MangalEstate customers are the very broad base. ...

  • Word Count: 514
  • Approx Pages: 2
  • Grade Level: Undergraduate

8. Brand Awareness on Consumer Purchase Intention

In addition, while consumers select a product, they care about perceived quality and brand awareness. ... Some studies suggest that the cost to attract a new customer is more than five times of maintaining a loyalty customer (Reichheld and Sasser, 1990; Barsky, 1994). ... Perceived Quality Perceived quality is a result of consumers' subjective judgment on a product (Zeithaml, 1988; Dodds et al., 1991; Aaker, 1991). Bhuian (1997) also consider perceived quality is a judgment on the consistency of product specification or an evaluation on added value of a product. ... Short-term loyalty is ...

  • Word Count: 2522
  • Approx Pages: 10
  • Has Bibliography
  • Grade Level: Undergraduate

9. Consumer Behaviour and the Decision Making Process

Customer value is the consumer's assessment of the product's overall capacity to satisfy his or her needs; to determine if the person who makes a buying decision such as what to buy, how to buy, where to buy or if to buy at all the good or service needed. It is very important for a company to understand their customers, so that they can target their product to the correct customer segments. ... The perception process and the ability to perceive is affected by different stimuli's and the characteristics of the individuals. When perceiving a person selects, organizes and interpre...

  • Word Count: 3407
  • Approx Pages: 14
  • Has Bibliography

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