As the firm aims to provide innovative and simple products, friendly services, consistent delivery, value for money and modern effective networks, the main goal remains of maximize profits and minimize the costs of running the business (Australia Post Travel Insurance, 2014). This paper will explore the offerings of Travel Insurance for the occasional traveler and the frequent traveler consumer for the Australia Post company. Depending on the policy one chooses, the travel insurance plans can cover medical emergencies, delayed, or lost luggage, travel cancellations, stolen personal property, and disruptions among other inconveniences. The travel insurance covers international comprehensive, international basic, domestic travel insurance, in-store travel insurance and annual multi-trip among other extras like increased cover for luggage, excess cover for rental car insurance and so on (Australia Post Travel Insurance, 2014). .
In order to understand management decisions and the results of these decisions, it is imperative to consider the marketing metrics applied. Marketing metrics can be defined as the analytics and measures of marketing performance that serve to assess the welfare of strategies in marketing. For instance, Evaluating the customer satisfaction and experience is marketing metrics in several stages of measuring the customer satisfaction, analysis level, and computation of the above in an index founded on customer satisfaction rating. Such a measure may involve getting consumer ratings on a product or just obtaining the customers' overall satisfaction with a service through collecting information in an analytic capacity. Analytics are the devices that measure the data used in the creation of metrics. Therefore, metrics are the specific measures of the performance in question. In the past few decades, companies and industries as a whole have begun the processes of paying extra attention to the management of customer value.
