1. Personality
... within general situational contents. For eg. value consciousness, general sports interests etc. Elemental traits are defined as the most basic underlying predisposition of individuals that arise from genetics. Combination of elemental traits create compound traits. Critique of Trait Theory As large number of customers can be categorized according to whether they exhibit various traits, these approaches can in theory, be used for segmentation purposes. For ... their situations which reduces their validity. (Pg.169, John C. Mowen, Michael S. Minor, Consumer Behaviour: a Framework, 1st Edn...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography