Analyzing all of the above data, for "Fruit Cocktail Tree" the best segments are homeowners and small farms. Among homeowners to be specific the target group is persons who have at least one fruit tree, likes gardening, has small yards, like uniqueness in his garden or likes to eat different types of fruits. In the small farms main target group is U-pick farms or farmers selling fruits on highway or farmers market. .
Geographic Profile.
Geographic profiles identifies consumers in a specific geographic market such a state, nation or region. Geographically whole mid-USA region from coast-to-coast is target area for non-citrus fruit cocktail tree harvesting peaches, plums, pears and apricots. Florida, Texas and California is target market for citrus fruit cocktail tree harvesting orange, grapefruit, lemon and tangerines. For 5-in-1-apple tree targeted area is North-USA. .
In metropolitan cities the average lot size of homes has gone down from 1 acre in 1980 to 1/3 acre 1998. On an average 1 million homes are constructed every year in The United States out of that 50% are in metropolitan areas. .
Demographic Profile.
Demographic criteria are the most commonly used variables. Age, income and education in consumer marketing, size and growth in industrial markets are common segmentation variables. For Fruit cocktail tree targeted age group is homeowner between ages of 25-55, having family of at least three. Comparing Washington DC with national average climate, cost of living and average household size indicates a possible target market for fruit cocktail tree.
Washington DC National.
Population of Washington 33424 11571.
Median Age 34.4 years 37.41 years.
Median Household Income $25,192 $39,727 .
Percentage of Single Households 83.00% 44.72%.
Percentage of Married Households 17.00% 55.27%.
Percentage Families (households with children) 50.60% 69.28%.
Average Household Size 2.39 people 2.57 people.
Percentage College or Better 22.
