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Why sport is cool


            Everyday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals, clean their own house, or even watch their own kids? Today's every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained great success and wealth from their original product and business ideas. People have also gained great wealth from borrowing, stealing or adapting from one "original" idea.
             The majority of copying and fraud involves software and clothing items. .
             One aspect of this is known as bootlegging. This is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edward's of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales. .
             A different approach to borrowing one's idea doesn't necessarily copy the product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch's, who is currently the number one brewer in America. The "new brew" was aimed at taking away sales from "the King of Beers.".
             Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice.
             Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CD's, to illegal sweatshops. Commercial goods have either patent which are supposed to protect them from illegal duplication.
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             Digital technology is becoming a big problem for graphic artists who are trying to protect their creations.


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