In today's society or company most stay a step ahead of their competitors. Hamel and Prahalad warned the organizations, "that they must constantly re-invent themselves and even more they must re-invent the rules of their own industry." What they meant was an organizer of a company must be willing to make a change for the betterment of the company.
Some company's are set on tradition and by a company doing everything in a traditional style can be the downfall for the company. Take the "Reebok" industry for example, if every year "Reebok" comes out with the same name brand "Reebok Classic," their sells would plunge. Instead every year Reebok use different strategies to compete with "Nike" their competition. These companies understand that what worked in 1995 may not work in 2004. .
What is innovation? Innovation is something newly introduced; new method, custom, device, etc; change in the way of doing things. (Definition retrieved form Webster's New World, College Dictionary) A manager may come in with the intention of innovating the company to help build up their quotas and some may have other reasons. An innovation is an important step, but all employees contribute to the innovations organization, the managers" job is put at ease with everyone's cooperation. It is also the responsibility of the manager to help achieve the new changes in a positive manner. .
.
Building an Innovative Culture.
In building an innovative culture, a manager cannot have a "do as I say" attitude. One way of explaining the innovative culture is when a manager goes to the CEO with a new ideal and the CEO approves the ideal he must be willing to set the manager free. If he makes a mistake give him or her space to learn form that mistake, without the CEO penalizing the manager. For a protocol like this to work in an organization the CEO has to allow their manager to stretch out on faith and when they fail still encourage them to continue on until they reach success.
