1. Marketing Plan For Mercedes-Benz
... future, however, as the economies improve, the demand for luxury cars is likely to increase. In Eastern Europe, especially in the former East Germany, there are opportunities for acquiring supplier companies. Daimler, with its strong financial position, has good opportunities for purchasing those companies. Increasingly, electronic ... and the Americans work 40 hours. West Germans also have many more holidays than any other industrialized country except for Italy. Germany has 30 holidays, Japan 11, the USA has 12. Although these figures are for the countries and not the automotive indust...
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