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Love you

            DIFFERENTIATION IN THE WINE INDUSTRY: AN AUSTRALIAN SUCCESS STORY.
            
             What other reasons might account for the success of Australian wines?.
             The other reasons that might account for the success of Australian wines could be:.
            
             • Australian wines are cheaper than that of French wines.
            
             • Australian wines have gained prestige over French wines as it (Australian wines) had won many awards.
            
             • Since 84% of people prefer drinking wines at home and they preferred to carry Australian wines to their homes because of its consistence in quality and also because the names in the bottles could be easily pronounced.
            
             • The linguistic similarity may also be one of the reasons for the success of the Australian wines. As the people in London speaks English and also in Australia people speak English. Hence, people in London may be finding more intimacy with Australia than France, as people in France don't like speaking English.
            
             • The differentiation created by Australian wines among its various brands of wines could be another reason for success. Also the Australian wines branded their wines as per the market area they are catering to. They believed in giving a local touch to their wines.
            
             • Australians may have been adopting better marketing and promotional strategies than the French wines.
             2. What would you advise French wine producers to do to counter the Australian success?.
             French wine producers should take following measures to counter the Australian success:.
            
             • The names in the wine bottles should be in the local language and should be a simple one like the Australian wines so that it is easily readable and understood by all the customers.
            
             • The French wine producers should give a local touch in their promotional strategies i.e. they should use some popular local terms for their wine bottles when launching wines abroad.
            
             • French wine producers should also try to popularize their wines to the take home drinkers as 84% wine drinkers prefer drinking wines at home in London.


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