Ideology.
When we doing culture Studies, we must Studies Ideology. ideology is a very important concept in popular culture Studies. Graeme Turner calls it the most important conceptual category in cultural studies'. (John Story 1997: p3). Ideology has lots of characters like culture, but there are still some different from each other. John story Studies the ideology into six part of meaning: .
First of all, ideology can refer to a systematic body of ideas articulated by a particular group of people. This means ideology is the body of ideas reflecting the social needs and aspirations of an individual, a group, a class, or a culture. Just like the example comes from John story's book, we can call a "professional ideology" to the practices of particular professional groups.
The second define in john story' book means certain masking, distortion, concealment. The main point is distorted images of reality. In the case, ideology means some culture is distorted images, in other, the reality we can see is not reality, and it is made by some people or a particular class. We can call it false consciousness. For example, the rice people do not see themselves as poor people, also does the poor people. The same thing, the dominant class do not see themselves as exploiters or oppressors. (John Story 1995: p3). Marx Studies this part deeply. .
A third definition of ideology is quite like the second one. We can look some thing like television fiction, pop songs, novels, feature films, etc. they always present a particular image of the world. Use story's words, this definition depends on a notion of society as conflictual rather than consensual. (John story 1995 p3) .
A fourth definition is one that was very influential in the 1970s and early 1980s. It is develop by Althusser in France. He point out, ideology is encountered in the practices of everyday life and not simply in certain ideas about everyday1ife.some examples for this are like the seaside holiday or the celebration.
