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McDonalds company case study.


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             Hispanic Magazine - Top 50 Corporate Women in America .
             q McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.
             q McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day.
             q McDonalds corporate social responsibility to the community means giving back to communities.
             q McDonalds has a long-standing commitment to environment protection:.
             Long-standing rainforest policy to the recycling of corrugated paper.
             Purchasing recycled products to energy-efficient construction techniques.
             Exploring alternative refrigerants to partnering with environmental organizations.
             q McDonalds believes in safety, quality and social compliance:.
             Animal Welfare.
             Beef Safety.
             Toy Safety.
             Code of Conduct for Suppliers.
             q Development: Lead the Quick Service Restaurant market by a programme of site development and profitable restaurant openings.
             q People: Achieve a competitive advantage through people who are high calibre, effective, well motivated and feel part of the McDonald's team in delivering the company's goals.
             q Restaurant Excellence: Focus on consistent delivery of quality, service and cleanliness through excellence in restaurants.
             q Operating Structure: Optimise restaurant performance through the selection of the most appropriate operating, management and ownership structures.
             q The Brand: Continue to build the relationship between McDonald's and its customers in order to be a genuine part of the fabric of society.
             Management and information systems in the strategic direction of the company. .
             McDonald's develops its future scenarios around three strategies - customer convenience, customer value, and optimal operations.


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