Health People 2010 notes that, "binge drinking is a national problem, especially among males and young adults." The report also states that, "their perception that alcohol use is socially acceptable correlates with the fact that more than 80 percent of American youth consume alcohol before their 21st birthday, whereas the lack of social acceptance of other drugs correlates with the comparatively lower rates of use. Similarly, widespread societal expectations that young persons will engage in binge drinking make encourage this highly dangerous form of alcohol consumption." (USDHHS, 2000).
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There are significant impediments to reducing alcohol misuse on college campuses. Alcohol is woven into American culture and is often sanctions by adults and is associated with times of celebration and happiness. From an early age, many American children see adults drinking at home, in restaurants and clubs, and at parties. They expect to participate in this activity as they grow into adulthood. Although the legal drinking age throughout the United States is 21 years of age, students know that enforcement of this law is lax on college campuses. Too frequently, adults sell liquor to underage students without carefully checking for proof of age. Underage students also obtain alcoholic beverages from older students or acquire false identification so they can buy alcohol before they reach the legal drinking age. Additionally, the common marketing strategy used by bars, such as the "Two-for Tuesdays" where customers can receive two beers for the price of one on Tuesdays, reinforce excessive drinking as a socially acceptable practice. .
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Many college students do not take the detrimental impact of alcohol abuse among our nation's young people seriously. It is imperative that the problem of alcohol abuse be emphasized so that students will have the facts needed to make better choices concerning their use of alcohol.