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mass communications

            
            
             According to Arbitron, a company that surveys radio listener ship, the radio listening audience consists of teenagers and adults. They average 22 hours a week listening to radio. .
             What is unusual about how Jim Ladd plays his songs on the radio is that he chooses the songs he plays, which is unlike the rest of the current DJ's. The DJ's choice of tracks is limited because it is regulated by the market researchers and consultants who decide on what is to be played. DJ's often have their music programmed, making their shifts "the steady work of autopilot". Jim Ladd is considered the "last DJ" because he is the only one who still chooses what songs he will play on his show. .
             I listen to mostly hip hop and alternative rock stations, such as KPWR - FM (105.9) and KROQ - FM (106.7). These types of radio stations do not get to choose what songs will be played, unlike Jim Ladd. Song selection for these radio stations are determined by consumers, producers and sometimes call in listeners; but, not by the DJ's. .
             The largest radio broadcaster in the U.S. is Clear Channel Entertainment. It controls more than 1,200 U.S. radio stations, including eight in Los Angeles. It is the world's largest radio broadcaster, as well as the dominant player in outdoor advertising and concert promotion, which raises questions about posssible vertical integration and conglomeration by the San Antonio based company.
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Essays Related to mass communications

1. Aspects of Internet Communications

... was launched, it was the trigger of the instantaneous and asynchronous communication era. Up until the present day, thousands of satellites have been launched and Internet-based communications, which started as early as the 1960s (Gharbawi, A. 2004, p. Online), has become a major role in our lives, in fact, a necessary ... socialize, and inform each other on venues, such as Facebook, MySpace, and Twitter. Social networks are more popular than other forms of Internet-based communications since they allow people to share personal pictures and videos, as well as allowing comments. Accordin...

  • Word Count: 1468
  • Approx Pages: 6
  • Grade Level: Undergraduate

2. Aspects of Internet Communications

... was launched, it was the trigger of the instantaneous and asynchronous communication era. Up until the present day, thousands of satellites have been launched and Internet-based communications, which started as early as the 1960s (Gharbawi, A. 2004, p. Online), has become a major role in our lives, in fact, a necessary ... socialize, and inform each other on venues, such as Facebook, MySpace, and Twitter. Social networks are more popular than other forms of Internet-based communications since they allow people to share personal pictures and videos, as well as allowing comments. Accordin...

  • Word Count: 1468
  • Approx Pages: 6
  • Grade Level: Undergraduate

3. The Eight Leading Mass Media Industries

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  • Word Count: 4840
  • Approx Pages: 19
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4. Hong Kong's Mass communication

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  • Word Count: 1004
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5. Federal Communications Commission

... 19, 1934 by an act of Congress to cover 50 states (including the District of Colombia, and U.S. Territories). Its administrative responsibilities are to regulate broadcasting and wired communication. The Federal Communications Commission was given a broad base to establish "a rapid, efficient, Nation-wide, and world-wide wire and radio communication service.", according to President Franklin D. Roosevelt who created it during ... not. The demand for the licenses have increased so greatly that they have recently reverted to using auctions as a way of determining who would receive these l...

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6. Integrated Marketing Communications in Rural India

... ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, and fast informed customers, it is important for businesses to make a powerful impact on target audiences and markets. ... scene has changed, it is allocated into various activities such as trade promotions, consumer promotions, branding , PR and advertising. The allocation of communication budgets away from mass media...

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7. Building and Managing Business Communications

... marketing communication has changed its traditional role as a tactical activity to a new role of strategic management tool. Therefore, marketing communication is not just about making tactical decisions in terms of communications. It is about thinking and elaborating business strategies that will impact the entire business organization. Scope and Areas of Work        Marketing communication functions within a marketing framework. Traditionally ... Economics, Commerce and Business Studies of Indian Universities are offering Marketing Communication as one of their optional subjects at...

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8. Information Warfare as Weapons of Mass Destruction

... researching, discovering, and developing newer uses and methods of delivery and defense against these weapons. Below is a brief and generic description of each of the three traditional weapons of mass destruction - Nuclear, Biological and Chemical (NBC) Weapons. Nuclear Weapons (NW) - Nuclear Weapons, atomic and thermonuclear, are those ordnances that derive force from either the fission ... a nation's information infrastructure to cause harm, disrupt or destroy enemy information, collect intelligence information, adversely modify data with intent to do harm and in extreme cases, cause ...

  • Word Count: 4835
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9. Mass Media And Industry

... their medium, the more profit they earn. This increases their influence and power they hold over politicians and the populace. The majority of the media's power is created by attracting a mass viewer, readership or listening audience to its programs. The media's immense revenue is created by then selling these audiences to the highest bidders of commercial industries, and other various advertising ... expected, in 1995, Kerry Packer challenged the cross media ownership laws, and personally expressed support for John Howard's Liberal team. After the Liberals won the election in 1996, the n...

  • Word Count: 2440
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10. Mass Media: Informal Control

... The study shows that behavior that was traditionally associated with celebrities has been adopted by the public as a direct result of mediated communication. It is obvious from this study that mass media impacts social behavior. I have selected social media as the specific agent of research and present evidence to show how this medium of communication affects social behavior. I also present ... used significantly differs from the way in which people use other technology. The modes of communication and indeed the intention for communication are significantly different. Social media also di...

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