1. Advertising During the Super Bowl
... with a gun in a failed attempt to breach it. The advertisement proved popular, leading the company to produce new versions of the ad for later Super Bowl games throughout the 70's and 80's (see fig. 1). Eleven years later, Apple Computer broadcast an advertisement for its Macintosh computer entitled " ... companies paid NBC close to 4.5 million dollars for a thirty-second slot (Chris 1).That amounts to over 150,000 dollars per second. The Super Bowl has become a phenomenon in and of itself for commercials. It is the true test of successful advertising. Worldwide attention and the desire ....
- Word Count: 1181
- Approx Pages: 5
- Has Bibliography
- Grade Level: High School