Millers executive vice preresident of marketing stated "We are unveiling a new look and attitude for Miller Lite with a year - long commitment to create memorable and exciting - often unexpected - experiences for consumers to share with this great beer." Moving away from T.V. ads Miller Lite has focused their attention toward other advertisement medians such as magazines, billboards, and sponsorships. Their advertisement campaign contains a humorous appeal, which increases the attention from the reader and the liking of the ad.
The three ads that have been chosen to be discussed all contain a similar humorous appeal although they are completely different. The most appealing ad which is humorous and sexy is the "Dog under the Skirt." No matter who the attended target may be this ad catches the attention of anyone who is flipping through the pages. Similar to the "Dog" ad is the "Streaking" ad, which illustrates a man streaking across a golf course during a tournament with "Hole in One" written on his back with an arrow pointing downwards. Anyone who has a sense of humor would believe this ad is funny. This ad also catches the eye of the reader because the man, who is running, is naked. The third and final ad is a few guys playing basketball and one of the guy's jump and his butt is in the face of an opposing player. Not as racy as the other ads, this ad is a funny also, but still serves the purpose of catching the reader's attention. All of the ads are followed at the bottom of the page with some context such as "Tell it over a great tasting Miller Lite," or "Best told at a Place called Miller Time," which conveys the message to share great stories with friends over a Miller Lite.
Through the magazine channel that Miller Lite is currently pursuing the magazines that they are advertising in to list a few are, Sports Illustrated, Maxim, FHM, and Blender. The three ads mentioned were taken from a FHM (For Him Magazine).
Alcohol Advertisement Have you ever just sat there and watched Monday night football, or even on a Friday night, watched your favorite NBA team crush the opposing team? While you watch the entertainment, shows are interfered with all types of advertisements. Alcohol ads such as Bud Lite, Mi...
http://academic.brooklyn.cuny.edu/english/melani/cs6/snake.htmlThe Theme of Daisy Miller Daisy Miller a story related by a young girl, American man named Winterborne, who lives mostly in Europe. Wnterborne meets a lovely lady named Daisy Miller at Swiss resort in Vevey. ... The theme of "Daisy Miller-, the novel focuses on the harm that is done when an individual is rejected by society for the unconventional behavior. ... Daisy Miller is the easiest to relate to in this story. ... "Daisy Miller-, in my opinion isn't really such a great story. ...
Miller, a graduate of the University of Georgia and professor of history, supported "kitchen-table issues of working families" ("About Zell Miller"). As governor, Miller's greatest legacy will be in the improvements made to Georgian education. ... ("Zell Miller on Education") Further developing Georgian education, Miller utilized funds from the state lottery to pay well-performing teachers and support a voluntary pre-kindergarten2 for "all parents who want their 4-year-olds to attend" ("About Zell Miller"). In 2000 Miller was appointed to the U.S. ... During this time, Miller has cont...
Arthur millers " the crucible" presents an uncharacteristic tragic playwright that holds underlying meaning, which could be related to any society. ... Millers play hardly suggests so. ... The directions miller has given along with sets communicate how miller felt about the destructive effects of a theocratic society. ... The underlying themes of the crucible are intertwined; Miller presents several things for us to think about. ... In a metaphorical sence, Miller "lit the fire" in the crucible and allows it to burn its course. ...
While In Switzerland Miss Miller meets a man named Winterbourne. ... Once in Rome, Winterbourne was disposed to Miss Miller's new friend Mr. ... Every time he ran into Miss Miller, Giovanelli always accompanied her. ... Miller about her behavior. ... Every individual has experienced a situation similar to Miss Millers. ...
While In Switzerland Miss Miller meets a man named Winterbourne. ... Once in Rome, Winterbourne was disposed to Miss Miller's new friend Mr. ... Every time he ran into Miss Miller, Giovanelli always accompanied her. ... Miller about her behavior. ... Every individual has experienced a situation similar to Miss Millers. ...
The two narrators of the tales, the Knight and the Miller, are strongly contrasted in their introduction. ... The Miller is a large, intimidating man; "A tough a yokel as you'd care to meet/The Miller was."" (68) He seems monstrous with his wart, long beard, and ability to pull a door right off its frame. The narrator describes him as a thief saying, "He could steal corn and charge for it three times,"" (68) but then later shows his preference for the Miller over the Knight by adding, "And yet was honest enough, as millers come,/For a miller, as they say, has a gold thumb."" (68) "...
Daisy Miller Daisy Miller, one of Henry James' first major works, addresses the emergence of the United States as an economic and political world power. ... He falls in love with Daisy Miller while visiting his aunt, Mrs. ... Randolph Miller - Nine or ten years old, Randolph is Daisy Miller's younger brother. ... Miller - Mrs. Miller is Daisy and Randolph's mother. ...
