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             Nike is composed of men, women, and kids apparel, providing a wide range of athletic wear. From running shoes to football cleats, Nike provides every solution for the common athlete. Nike also provides a location on their website where a consumer can design their own shoe. For the more financially concerned consumer, Nike provides many sales items. Nike also is involved in the development of all industries of sports equipment, many of the best athletes in the world can be found to be sponsored by Nike. Nike has covered industries from skateboarding to cycling to Golf, just to name a few industries. .
             Business Product-.
             Many intermediaries purchase Nike products. From the sporting good stores (e.g. Model's, Gaylan's) to online retailers like www.eurosport.com, many other companies purchase Nike products to attract more customers.
             Potential customers- Men, women, kids, Model's, Gaylan's, Discount clothing stores, staff, professional athletes, athletes, active people, and the over global community.
             Product Strategy-.
             Nike likes to point out that they do more then just shoes, the unify innovative designs and high-performance fabrics, like FIT technologies that manage temperature and moisture to help athletes train and compete in any conditions. .
             Nike focuses on product evolution, believing the human evolution is constant, so must here products evolve. Nike promotes products of pure imagination, which redefine the industry, and help athletes perform better.
             One of Nike's most notable competitive advantages for the shoes is the "Shox." The Shox shoe is a revolution in cushioning and impact protection. Nike Shox technology provides an optimal environment for cushioning, a slower rate of impact loading (which helps reduce the risk of impact-related injuries), and a uniquely responsive feel. .
             Nike has many cutting edge technologies for their apparel industry; one of these that Nike is most proud of is the Nike Sphere Cool.


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