Starbuck's constant innovations used to improve its services, products and reputation has now gone wireless with the help of two worldwide technological, corporate giants, Microsoft and Compaq. .
In January of 2001, two of Seattle's world leaders, Microsoft and Starbucks, announced that they were teaming up to bring a jolting experience to high-speed wireless. In the spring of that same year, Compaq Computer Corporation announced a five-year strategic relationship that entitles Starbucks the information technology necessary to maintain its retail stores as well as its corporate headquarters (Compaq Media Press).
A Technological Advancement that offers their corporate clientele, preferred and frequently faithful customer a high-speed service made available through their wireless Texas based broadband network called Mobile Star. With its latest innovation of the T-Mobile Hot Spot Card on the market, surfing the web over hot coffee just became easier. No more waiting in long lines for venti latte, or a tall frappucino, Schultz simply added more comfort and convenience within the highly targeted market, using high-speed accessibility; this will assess both present and future technological needs to support Starbucks global growth (Compaq Media Press).
The expectation that Starbucks had to streamline into technology has definitely complemented their efforts to update their operations and communications. Compaq and Microsoft's venture with Starbucks represented a vision of software that will empower users with the convenience of preferred time, preferred place and on any device, a testament of Starbuck's dedication of catering to the needs of its mobile and Internet savvy customers. The corporation is constantly looking into initiatives such as these (combining multiple viewpoints into one perspective goal) to increase respect by enhancing the Starbucks experience. .
However, innovation today is causing turbulence and change for many companies and managers around the world including Starbucks executives, which face these issues continuously.
