Neutrogena is the number one recommended brand by dermatologists. They recently developed a new skin care product that fights blemishes and the signs of aging every time it is used. The product is called "Neutrogena Healthy Skin Anti-Wrinkle Anti-Blemish Cleanser." The products target market is females of all ages because they share common needs. This core product fights blemishes which benefits young women and older women because acne is a problem that affects all age groups. At the same time, the core product also has a wrinkle-fighting ingredient that helps prevent wrinkles for younger women while eliminating wrinkles for older women. .
Neutrogena's marketing strategy creates differentiated brands that serve the tastes of different market segments. By offering product and marketing variations, Neutrogena hopes for even higher sales and a stronger position within each market segment. Neutrogena's diverse product line meets all the wants and demands of its consumers. Neutrogena's products solve the various beauty problems facing women today because there products are trusted, effective, and #1 recommended by dermatologists. Consumers are aware of the benefits that Neutrogena's products provide which positions them among the top selling distributors in the country. Neutrogena's market defined the core benefits of this product to consumers by effective advertising. There ad has several segments including, "Wash your way to clear, smooth skin," "This unique cleanser is formulated with a combination of the #1 blemish-fighting ingredient and wrinkle-free ingredient to help give you clearer, younger looking skin." These positive segments effectively attract and retain consumers by providing the right amount of information about the product. They answer potential questions or concerns its consumers might have while at the same time eliminating shelf competition.
Neutrogena's ad also provides information to their consumers by explaining the actual products components: "Salicylic Acid treats and helps prevent blemishes by penetrating deep into pores to remove dirt and oil.
