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Ad Essay

Radios greatest advantage is its mobility. As radio is auditory it uses only one sense or does it? Although radio is auditory it also uses the subliminal senses to imagine what the product is like therefore the audience wants it without seeing it. Radio advertising is bought in "spots- and the prime time spots are the most expensive and sought after.
             Television.
             Television is the strongest medium to advertise in and the most expensive. It is also broken down into "spots- these are broken down into morning, lunch, early prime and primetime. The slots between early and early prime are geared towards the housewife and children. Primetime is the most expensive time to advertise when all the family will be watching and the key to any successful advertising is knowing your audience and by doing this the company will be able to promote their products. All medias are subject to Codes and Practices in which to protect the publics' interest.
             Advertising codes and standards.
             Within a democratic society advertising has positive and negative effects, and the dilemma has to be at what point does restrictions on advertising withhold the consumers democratic rights and freedom of choice. There are standards and codes that advertisers should adhere to and be based on the founding principle that adverts should be legal, decent, honest and truthful'; these codes are enforced by the ITC, ASA and the IBA. Each of these has a specific section to advise in the adverts for children and each body deals with different media and the codes reflect this. The 9pm, watershed is one example and certain advertisements are restricted to certain times of transmission and have to adhere to the guidelines set out by the broadcasting media. The ITC and the RA utilize these restrictions. Although there are over 30 million ads published each year it would be impossible to check each and every one as it appears. The Advertising Standards Authority is in effect the advertisers watchdog with an important role to play for the public, it provides the means by which complaints regarding misleading adverts can be investigated and corrected if necessary.


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