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Economics Work Sheet


            
             The external forces that created a need for change were economic changes and the marketplace. The economy slowed down and the market place got more compatible as there were more similar magazines coming out. The internal forces were the modification of an organization's strategy and to minimize costs. I think it's a white-water rapids because the changes are not permanent and the company will keep on changing with time.
             2. The workers were not as enthusiastic about the changes as the CEO was. They wanted to keep on doing things the way they always did it, even thou they knew this were not the best or the cheapest way to do things.
             3. That is because the change replaces the known with an uncertainty. The other reason is that the employees feared of losing things they were getting out of the organization, like the country club memberships for senior executives for example. The problem that Ryder faced was that the employees did not want to change the way they have been doing things for decades. Things that made it the best for them, not the organization.
             4. It teaches me that changing is not easy. The hardest part is changing people. People always had and always will fear and refuse to change. It teaches me that I will have to convince people that the change is for the best of the organization and for the best of them. After they don't fear change, things will be much easier to change.
            


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