1. Consumer Behaviour and the Decision Making Process
... value is the consumer's assessment of the product's overall capacity to satisfy his or her needs; to determine if the person who makes a buying decision such as what to buy, how to buy, where to buy or if to buy at all the good or service needed. It is very important for a company to understand their customers, so that they can target their product to the correct customer ... , values, beliefs, social structures, religion, social relationships and the living environments. These are something a person grows with from the day they are born. Different external factors are also important in c...
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