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Subway Restraunts

            Title of Assignment: SUBWAY RESTAURANTS & FRANCHISE CHAIN.
             CERTIFICATE OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
             Subway's Short History.
             It was the summer of '65 when Fred DeLuca and Dr. Peter Buck opened the first Subway restaurant in the town of Bridgeport, Connecticut. Over the last decades that ones restaurant has grown into an international phenomenon. Fred Deluca was 17 years old and needed money for college tuition. When he asked family friend Dr. Peter Buck for advice, he hoped that Pete might offer tuition loan. Pete's unexpected guidance was, "You should open a submarine sandwich shop-. That was the start for young entrepreneur DeLuca. They keep their brand image fresh. That was including appearance of their restaurants. .
             Pete did offer a $1000 loan to this enthusiastic young student; and within a month, on August 28, 1965, the first location opened in Bridgeport, Conn. That was the beginning of an exceptional journey for this unlikely partnership.
             Their plan was to open 32 restaurants in 10 years. However, by 1973 they were behind schedule and knew that they needed another strategy. That's when they decided to franchise their system. Local entrepreneurs joined Subway, and Fred and Pete hit their goal of 32 restaurants in 1976.
             Franchising provided the fuel for Subway's exciting growth. Local people were trained in the Subway system, and the company's growth began to accelerate. .
             By 1995, subway chain reached 10,000 and now subway chain is 17,000 today.
             They still searching new franchisees and locations around the world.
             Marketing Strategy; .
             To launch healthy sandwiches to the World and make Subway number one in submarine sandwich businesses.

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