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Buisness


            
             Our mission is to provide high quality products in the domestic markets at a reasonable cost. Our vision as a firm in a new industry is to separate ourselves from the competition through customer service and guarantees on our products. We pride ourselves in producing a top quality product at an affordable rate and give quality assurances on all our products. Our employees enjoy their jobs because our company provides them with a great working environment while promoting company growth through human resource development. We care about our customers, employees, and our product.
             Goal and Strategies.
             Marketing.
             Quarter 1.
             Pricing will be assessed at a higher opening rate in order to ensure that we will not be penalized if the market is selling at a lower cost. As said in the Threshold Competitor book, a company's sales will be lowered for each increase in pricing. Our goal will be to sell a good quality product at a reasonable price. To open, we will set our profit margin on product one at ____ and product two at _____. We feel this margin is a comfortable margin, which we will not expect to be set below 30% at any point. We will use measures to decrease our costs if necessary before we will push the increases in costs over to the customers.
             In quarter one, our marketing focus will be consistent for both items in order to ensure we make people aware of both of our products. Our marketing emphasis will be on high volumes of television ads to flood the marketplace with our name. We will begin extremely high with advertising purchasing up to 60 minutes of time space. Being a new industry with limited competition, we feel that this will benefit our sales and increase knowledge of our product in the marketplace. Television ads, seem to be most receptive in channeling our message to the target audiences in the short run. It seems that by having such a large amount of TV commercial space, we will pick up the highest market share at first.


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