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Business Plan

             Establish GOLDEN CUP as the premier purveyor of the finest coffee in Russia while maintaining our uncompromising principles while we grow.
             The following six guiding principles will help us measure the appropriateness of our decisions:.
             Provide a great work environment and treat each other with respect and dignity.
             Embrace the needs of our customers as an essential component in the way we do business.
             Apply the highest standards of excellence to the purchasing, sorting and fresh delivery of our tea.
             Develop enthusiastically satisfied customers all of the time.
             Contribute positively to our communities and our environment.
             Recognize that profitability is essential to our future success.
             Business Description .
             Given the gap in the market, Golden Cup has an opportunity to provide the Muscovites with a range of tea-shops with a product of the best quality, where nice atmosphere and a friendly competent service is at the customer's disposal. Founded in 1981 by Andrey Omelchenko in Vienna , Austria the company runs now many of its own shops in Austria and has several franchise partners in other countries such as Italy Poland Hungary and exports to many countries in Europe , America and Asia.
             Over the last few years, Golden Cup has earnt itself a reputation in the fields of import and export of high quality black and green teas and in the treatment and flavoring of fruit teas. Particularly the later have become the focal point of its business. Thanks to the quality and variety of blends and flavors, Golden Cup has established itself as a prominent company in this market segment. Grown to a considerable size it has retained a high measure of flexibility, and relies on the advantages of personal management. .
             Prime aims of the company are to quickly to comply with the customers" demands and to aid the customer with the sound advice of a specialist. This is why the company is not only the seller of fine brands , but a reliable partner.

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